Pocholo believes that voice acting is an art that needs to be further developed. With his vision is to make the Philippines the center of voice-over excellence in Asia, he established Creativoices Productions in 2005, the premier voice over company in the country today. Under his company, Pocholo built the first and only voice acting school in the country, the Philippine Center for Voice Acting. This school conducts voice acting workshops – more popularly known as “Voiceworx” – and opens the door for aspiring voice artists to get into the used-to-be exclusive industry of voice acting. For more than a decade, the school has produced more than 1,000 graduates and hundreds of voice artists, who now make up about 90% of talents that dominate the industry today – as voice actors, hosts, broadcasters, and even public speakers.
Because of all his accomplishments as a voice artist, Pocholo became the only Filipino/Asian panelist in the 2012 VoiceOver International Creative Experience (VOICE) Convention held in Anaheim, California.
Being the “VoiceMaster of the Philippines,” Pocholo is by far the most acknowledged and recognized voice artist in the country. He has been featured in several television programs like “Balitang K,” “Matanglawin” and “Kabuhayang Swak na Swak” in ABS CBN, “I Juander” and “Kapuso Mo, Jessica Soho” in GMA, “ShopTalk” and “Mukha” in ANC, “Tribe,” “Aprub” and “Taumbahay” in Net 25, “Sweet Life” in QTV, “Good Morning Boss” on PTV 4, “Medyo Late Night Show with Jojo A” on TV 5, and “Serbisyo All-Access” in CNN Philippines. He was also featured in both print and online publications like Speed Magazine, The Philippine Star, Manila Bulletin, Reach Knowledge Magazine, Rappler and Raket.ph. He was even featured in some radio programs of DZBB, Radyo Veritas, DWIZ, Radyo Singko, DZRJ, UNTV Radio, Pinas FM, DZRH, and DZMM.