Pocholo THE VOICEMASTER Gonzales is a veteran in the art of Filipino voice acting. He is the voice behind a thousand characters in anime, hundreds of local commercials in radio and television, and various children’s programs, films, foreign telenovelas, drama, and other TV shows.
As a voice director of HERO TV, a voice artist and coach, an event organizer of voice acting workshops and seminars, the Father of Philippine Podcasting, a voice talent producer and a talent agency (Creativoices Productions) owner, Gonzales was able to establish a standout career. He is currently a board member of Advertising Suppliers Association of the Philippines and Animation Council of the Philippines, Inc. and an active member of the Philippine Marketing Association.
Aside from his professional career, he is a passionate advocate of the youth and is one of the founders of an organization, Tinig Kabataan or Voice of the Youth.
Motivated to live his dream, Gonzales started his career at the age of 16 after winning a voice acting competition in DZMM’s drama and singing contest Radyo, Radyo where he later became its anchor (together with Joey Galvez and May Valle), scriptwriter, and co-director. Eventually, he worked for ABS-CBN Broadcasting Corporation as a dubber and translator for various cartoons and telenovelas.
At the same time, he was a first year student taking up BA Speech Communication in UP Diliman.
On May 1998, Gonzales was chosen by the legendary Rene O. Villanueva, creative director of Philippine Children’s Television Foundation Inc., to be a voice-over talent for various voice-over characters, puppets and mascots for the programs Batang Batibot, Batibot and Koko Kwik Kwik. He was also the voice director for the special programs of UNICEF.
In 2001, while harnessing his talent to become one of the best and most experienced in the field of voice acting, he managed to take his M.A. for Broadcast Communication in the University of the Philippines Diliman. In that year, he entered Manila Broadcasting Company as a radio drama talent for drama programs such as Text Love, Kandila, Mr. Romantiko, May Pangako ang Bukas and Radio Balintataw, and Sey Mo, Sey Ko.
Gonzales even became part of the dubbing team of the highly-rated Taiwanese drama Meteor Garden in 2003 where he dubbed Shan Cai’s father.
He also won the Best Voice Actor title at the AdCongress 2003 in Baguio City through the radio commercial “Wikang Bansa” where he imitated the voice of Mike Enriquez.
In 2004, at DZME 1530 Khz, he became the host of Voice of the Youth, the only youth oriented radio program which aired for more than four years which later on, would turn into a big organization. Furthermore, he founded and became the managing director of the Univoicesal Productions, the only voice talent institute and voice talent agency.
In the same year, he became the judge in the Cartoon Network Awards of Excellence.
Gonzales believed that voice acting is an art that needs to be heard, to be recognized and to be further developed. This led to the establishment of his own voice talent agency in 2005. Furthermore, he was invited as a guest speaker on seminars about voice, dubbing, career talks, and the like.
His excellence was further recognized when he was nominated in the Ten Outstanding Young Men (TOYM), a widely recognized award giving body for young men and women. He also became a board member of Animation Council of the Philippines, Inc. during this year.
He was one of the exhibitors at the Hongkong International Film and TV Market (FILMART) in 2006. He also imparted insights on different events such as Art of Voice Acting, Putting Your Business Online, et cetera.
He was hired by the Creative Programs Inc. as a voice dubbing director for Cinema One and HERO TV in 2006. He wrote and translated anime shows like “8 Man After”, “Demon Lord Dante”, “Offside”, “Bokura Ga Ita”, “Shura No Toki”, “Ursula’s Kiss”, “Negima 2″, “Negima Movies”, “Black Jack”, “The Grudge”, “My Brother’s Wife”, “Nishi no Yoki Majo” and “Black Jack”.
Gonzales has dubbed voices for thousands of hours of animation including Gundam Seed Destiny, Wedding Peach, Soul Hunter, Negima, Cromartie High, Super Doll Licca, MegaMan, The Twins at St. Clare’s, Neon Genesis Evangelion, Digimon, Jumanji, Detective Conan, Wing Commander, and Cyborg Kuro-Chan, among others. He has also dubbed voices for Latin and Taiwanese soap operas translated into Tagalog, such as Meteor Garden and Chabelita.
He has also voiced hundreds of local commercials for varied and high-profile clients like PLDT, Globe Telecom, Smart Telecom, Level Up, Pepsi, National Bookstore, Coffeemate, Wendy’s, Insular Life, Oral B, Petron, RCBC Savings, Wow Magic Sing, Coca-Cola, Colt 45, Western Union Money Transfer, Milo, Xenical, Purefoods, Mr. Clean, McDonalds, Head & Shoulders, Bibo Hotdog, Touch Mobile, and Rebisco Crackers, among others.
He has done work for various TV and radio stations, both major and minor, as a reporter, broadcaster, host, voice over, radio drama talent and voice director. His programs included Lakas Kabataan, Voice of the Youth Radio, Awit-Tawanan, Radyo Radyo, Sey Mo, Sey Ko (with Tiya Dely Magpayo and Eloisa Cruz Canlas), Text Love, Mr. Romantico, Ito ang Palad Ko, Hagupit ng Pagkakataon, Batibot, Batang Batibot, Koko Kwik Kwak, Tatak Pinoy and Sineskwela. He was mentored by no other than Bernard Factor Canaberal and Salvador M. Royales during his stay in Manila Broadcasting Company DZRH.
He worked as a freelance voice talent for local audio production houses such as Hit Productions, Sound Design Productions, Liquid Post, Digitrax, Ignite Media, Ad Farm, Noisy Neighbors, Audio Media, RoadRunner Audio Post, Cutting Edge Productions, SoundWeavers and 101 Beat.
Gonzales’ career was not only wedged in voice acting. He became a member of the Philippine Marketing Association, Business Processing Association of the Philippines (BPAP) and a board member of the Philippine Association for Volunteer Effort in 2007. During this year, he was given the title “Father of the Philippine Podcast” for his involvement in ELEKSYON 2007 PODCAST where he podcasted all the senatoriables. Among his podcast works are Digital Filipino Podcast, Titik Pilipino Podcast, Hackenslash the Podcast, E Telecare Podcast, Ang Gara ng Buhay Podcast, Tek Tok Podcast and many others.
Furthermore, in this year, he organized the only Christmas Party of Voice Talents entitled Pasko ng mga Pinoy Super Hero.
He produced the Voice of the Youth TV in 2008. He also joined the Advertising Board of the Philippines and became a member of the research committee.
In the same year, he dubbed the characters of Toti and Hal An for his first digital full length animation movie entitled Dayo The Movie. He was the only professional voice artist among other TV personalities who did voice-overs for Dayo.
By organizing the SYVAP Award, an award-giving body by the Society of Young Voice Artists of the Philippines, Gonzales aspired to recognize people who helped develop the dubbing industry of the Philippines.
In 2009, he became the speaker in the Philippine Youth Congress in Information Technology held at UP Diliman. Gonzales was acknowledged by the President of the Republic of the Philippines, President Gloria Macapagal-Arroyo, Joey Concepcion of the Philippine Center for Entrepreneurship and GO NEGOSYO, Hon. Enrique Garcia Jr., governor of the province of Bataan, Congressman Abet Garcia of Bataan and Mayor Joey Garcia of Balanga City when he was awarded as one of the Most Inspiring Bataenio MicroEntrepreneur. He was recognized for establishing CreatiVoices Productions as a venue that provides inspiration and opportunities to other voice talents and cultivates the voice acting industry in the country. This business was the result of his commitment to his profession and his voice-acting craft.
Moreover, he co-organized the Metro Comic Con. He was also the youngest board member of Advertising Suppliers Association of the Philippines in 2009.
In January of 2010, Gonzales, together with the bloggers from Blogwatch.ph, interviewed the nominees for Presidents for the 2010 Philippine National Election. He partnered with the Inquirer.net to podcast and videocast the interviews with the Presidentiables, Vice Presidentiables and Senatoriables in March 2010.
The premiere of his independent animation film was shown at Cinema 1 of SM Megamall on December 1, 2010. He directed and supervised the voice acting of this animation and did the voice-overs for Lolo Apang and Nuno 1.
Early in his career, Gonzales helped in founding Voice of the Youth (VOTY). This radio program aired for two hours each Sunday for more than four years. Voice of the Youth opened opportunities for young people to voice their ideas and opinions on an array of issues affecting their lives. VOTY turned into an organization after some time and even expanded into a collaboration of youth organizations in nearly all provinces of the country, guided by its vision of providing networks, tools, resources, and recognition of the youth as harbingers of upbeat changes in their communities.
Gonzales saw a great promise in the utilization of communication technology to strengthen youth participation, networking, collaboration and leadership. Moreover, he believed that media (which includes the radio, TV, newspapers, mobile phones and the Internet ) is a powerful tool in inspiring, informing, involving and empowering the youth.
In 1998, Gonzales became an active youth coordinator and the youngest participant in the 2nd National Parliament (NYP), an organization composed of young representatives from different groupings nationwide that aspires in the expansion of a legislative-executive agenda for youth development.
Gonzales became a delegate for the Medium-Term Youth Development Plan the following year and became a member of the National Youth Commission (NYC).
He also became the coordinator of NYC for the province of Bataan.
His yearning for youth development was evident. Gonzales joined the 27th Ship for Southeast Asian Youth Program in 2000. In 2001, he was chosen by other youth leaders to represent his region for the 1st National Youth Summit or Pambansang Ugong Ng Kabataan (PUNK), a project of the National Youth Commission and Department of Social Welfare and Development. The topics and problems discussed were then documented and presented to President Gloria Macapagal-Arroyo.
Gonzales spread his advocacies for the youth through talks and seminars. In fact, he became a speaker in the ASEAN Student Leaders’ Summit 2002: Strengthening Youth Leadership for Community Development. Likewise, he was one of the speakers and organizers of the 3rd International Youth Conference held in the Philippine Normal Univeristy sponsored by the UNESCO ASPnet, UNAP, and PNU.
In addition, Gonzales helped in organizing the Philippine Celebration of Global Youth Service Day in Balara, Quezon City on April 11-15, 2003. He was also the main reactor and discussant for the Fifth National Social Science Congress (NSSC V) held on May 15–17. Moreover, he became one of the top participants for the Young Leaders Program of the National Defense College of the Philippines Institute for Extramural and Continuing Studies. He was an awardee and the youngest delegate during the 8th Open Conference on Cooperation for the Responsible Citizenship and Corporate Governance as well. On June 12, 2003, he received the Youth Action Net Award sponsored by the International Youth Foundation.
He became one of the speakers and facilitators during the 3rd International Youth Conference held at the Philippine Normal University and Malacanang Palace. This conference was led by the United Nations Association of the Philippines (UNAP), the United Nations Educational, Scientific, and Cultural Organization-Associated Schools Project (UNESCO ASPNet), and Philippine Normal University (PNU).
Gonzales also took part on events outside the country concerning youth development. In 2004, he was a participant in the World Youth Peace Summit in Bangkok, International Conference on Youth Empowerment in Hong Kong, and in the 2nd International Youth Parliament held in Sydney, Australia.
His advocacy for the youth was even recognized abroad where he won the Youth in Action Award from the Global Youth Action Network in New York. In the same year, he was asked by the Office of the President to work with the Youth Affairs Office under Marc Catrodes. After the 2004 election, he became part of the Commission on Higher Education.
In 2005, he was one of the trainers in the 1st Sangguaniang Kabataan City Congress in Boracay, Aklan. Moreover, he organized and became one of the speakers in the Youth Power 2005 Conference and Expo. Gonzales also established the Society of Young Voice Artists of the Philippines, an organization that aims to promote the art of voice acting. During this year, he was appointed as one of the ten representatives of the Philippines for the Young Global Citizens of the British Council held in Jakarta, Indonesia.
Moreover, he was the speaker in the Youth Leadership Congress and Teambuilding in Cagayan in 2009. In Ocober 10, 2010, he became the representative of the country to the ASEAN Young Leaders Training Program in Beijing and Nanning, China under the Guangxi International Youth Exchange Institute together with All-China Youth Federation.