The VoiceMaster Teaches Bloggers about Personal Branding
December 3, 2015
Following the success of the first networking event in February, Pinoy Blogger held its 2nd meetup event, which also served as their Christmas party, on December 2, 2015 at the Asgard Suite, Victoria Court in Malate. About 30 bloggers attended the event where they enjoyed networking with their fellow bloggers, a sumptuous dinner and great raffle prizes.
The bloggers were also treated to a night of learning as 4 prominent personalities in the blogosphere shared their blogging expertise and advice: Digital Marketing Guru Janette Toral, famous Filipino tour guide and cultural activist Carlos Celdran, veteran voice artist and motivational speaker Pocholo “The VoiceMaster” Gonzales, and historian and TV personality Xiao Chua.
As the first speaker, Janette came upfront to discuss the life cycle of a blogger, and the stages of being a digital influencer. She talked about how a blogger can become an “agitator” all the way up to being a “celebrity,” which means the blogger has a strong, loyal following.
Up next was Carlos Celdran, who made an informal presentation in a Q&A format. The bloggers were given the opportunity to ask Carlos about his thoughts on certain socio-political issues. He also shared his good and bad experiences in social media, and ended his talk with the encouraging challenge to meet and communicate with people on a more personal level, both online and offline.
Pocholo “The VoiceMaster” Gonzales talked about personal branding. He shared his expert advice on how a blogger can find his or her “keyword” in life, so that they can brand themselves in their own blog criteria. He also talked about how blogging can be used not only for personal gain or monetary rewards, but also to push for advocacies and express passion through writing.
Last but not the least was historian and TV personality Xiao Chua, who shared his own experience in blogging and teaching history. He talked about how his interest has started, and shared some tidbits about the Philippine history that are not widely known.
The evening was capped off with a hearty dinner of Filipino cuisine, and a raffle of amazing prizes.